Name: Datejust 31
Brand: Rolex
Price: 14150.0 GBP
Availability: InStock

£14,150.00 Suggested retail price inclusive of V.A.T. The suggested retail price can be modified at any time without notice.

Model availability

Reference 278341RBR

Model Case Oyster, 31 mm, Oystersteel, Everose gold and diamonds

Bezel Domed, set with diamonds

Water Resistance Waterproof to 100 metres / 330 feet

Movement Perpetual, mechanical, self-winding

Calibre 2236, Manufacture Rolex

Power Reserve Approximately 55 hours

Bracelet Oyster, three-piece solid links

Dial Chocolate set with diamonds

CertificationSuperlative Chronometer (COSC + Rolex certification after casing)

Download Brochure

Chocolate Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Lunn's are proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.