TUDOR was established by Hans Wilsdorf, the founder of Rolex, in 1926 as a watch with all the style, character and robust high quality of its older sibling Rolex, but at a more accessible price point. This commitment to producing the highest quality watches led to TUDOR timepieces being adopted for use by several professional organisations including navies, armies and expedition teams worldwide.

Since 2015,  TUDOR has offered in-house manufactured COSC-rated movements, which power watches made with innovative design and state-of-the-art production processes. Tudor watches are Swiss-made to the highest possible standards, in line with the brand’s rich heritage. In recent years, TUDOR has won six awards at the Grand Prix d’Horlogerie de Genève and is now a key market leader in the watch industry.