TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.

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TAG Heuer Boutique

Our TAG Heuer Boutique welcomes you to explore our range of men’s and women’s luxury watches, showcasing our world-renowned Swiss watchmaking expertise, passion for precision, and cutting-edge technology with our avant-garde Connected watches. With all models on display, including limited editions, novelties, and unique pieces. Whether you’re looking for your next luxury timepiece, our TAG Heuer Boutique is the ultimate destination. Our in-store watch specialists will be glad to guide you through the complete TAG Heuer experience and to explore our legacy through our timepieces and innovation.

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HISTORY

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir- faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.

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SAVOIR-FAIRE

Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected watch in 2015, TAG Heuer has always made innovation its raison d’être. Spread over four production sites, TAG Heuer’s expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.

TAG Heuer F1 2025 TAG F1 Mobile 2025 x

TAG Heuer Formula 1

The TAG Heuer Formula 1 is a high-performance watch inspired by the world of motor racing. Featuring sporty details like a notched bezel and clear dial, this dynamic collection is designed for speed and durability, making it the perfect choice for fearless individuals ready to lead the pack.
Tag Heuer Boutique

Our TAG Heuer Boutique showcases the best of the brand, supported by our highly knowledgeable team who will be happy to guide and advise you during your visit.

Opening Times:
Monday - Friday: 10am - 5pm
Saturday: 9.30am - 5pm
Sunday: Closed

Telephone:
028 9032 9799