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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Rolex

Datejust 31

Oyster, 31 mm, Oystersteel, Everose gold and diamonds
M278381RBR-0032
Model availability

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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Reference 278381RBR
Bezel Set with diamonds
Movement Perpetual, mechanical, self-winding
Calibre 2236, Manufacture Rolex
Bracelet Jubilee, five-piece links
Dial Silver, floral motif set with diamonds
CertificationSuperlative Chronometer (COSC + Rolex certification after casing)
Silver dial

The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Lunn's are proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.