Name: Datejust 31
Brand: Rolex
Price: 10550.0 GBP
Availability: InStock

£10,550.00 Suggested retail price inclusive of V.A.T. The suggested retail price can be modified at any time without notice.

Model availability

Reference 278271

Model Case Oyster, 31 mm, Oystersteel and Everose gold

Bezel Fluted

Water Resistance Waterproof to 100 metres / 330 feet

Movement Perpetual, mechanical, self-winding

Calibre 2236, Manufacture Rolex

Power Reserve Approximately 55 hours

Bracelet Jubilee, five-piece links

Dial White

CertificationSuperlative Chronometer (COSC + Rolex certification after casing)

Download Brochure

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

White dial

Lacquer combines almost limitless freedom of colour with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colourless varnish is then applied to give the colour or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the colour; the dial is then ready to be pad printed and receive its appliques.

Everose Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Lunn's are proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.