TAG HEUER IS BACK AS THE OFFICIAL TIMEKEEPER OF Formula 1®, AGAIN

For decades, TAG Heuer has reigned supreme on the racetrack. Over 230 Grand Prix wins. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles. From the golden age of racing to the cutting-edge circuits of today, TAG Heuer remains an integral part of motorsport, embodying precision and an unwavering commitment to excellence.

In 1971, Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003. Its partnerships with winning teams like Ferrari (1971-1979), McLaren (1986-2015) and Oracle Red Bull Racing (2016-present), further solidified its place within F1®’s most iconic moments.

This passion for racing has fuelled the creation of iconic watch collections, each reflecting a distinct chapter of the company's motorsport heritage: the revolutionary square cased TAG Heuer Monaco presented in 1969, the TAG Heuer Carrera in 1963, and TAG Heuer Formula 1 in 1986. Today, these timepieces continue to embody the adrenaline and triumph that define TAG Heuer.

TAG Heuer Monaco Calibre 11: A Legend on the Grid

In the realm of motorsport and horology, few icons rival the TAG Heuer Monaco Calibre 11. Introduced in 1969 and immortalized by Steve McQueen in the film Le Mans (1971), this groundbreaking timepiece broke conventions as the first square-shaped automatic chronograph. Its bold geometric case and clean-cut dial set the stage for a design that remains as daring today as it was over 50 years ago.

The TAG Heuer Monaco Calibre 11 is a tribute to TAG Heuer’s relentless pursuit of precision and style, bridging the worlds of motorsport and luxury watchmaking. Beneath its distinctive sapphire crystal lies the revolutionary Calibre 11 movement, a marvel of engineering that redefined timekeeping in its era. Its left-hand crown—a nod to its automatic mechanism—adds a subtle twist to its unconventional charm.

As TAG Heuer returns as the Official Timekeeper of Formula 1® in 2025, the Monaco serves as a vivid reminder of the Maison’s enduring legacy on the racetrack. With its timeless aesthetic and innovative spirit, the TAG Heuer Monaco Calibre 11 is a declaration of daring design and mechanical mastery.

Celebrate your passion for motorsport with the TAG Heuer Monaco Calibre 11, a maverick timepiece that captures the essence of speed, precision, and enduring style with a rebellious edge.

TAG Heuer Monaco Steve McQueen Edition 
£7,050

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TAG Heuer Carrera Chronograph: The Icon of Precision

The TAG Heuer Carrera Chronograph “Panda” is a masterclass in timeless elegance and precision. Its signature bi-compax dial, rendered in striking black and white, evokes the clean lines of a racetrack—a fitting homage to its roots in motorsport. This model is a bold celebration of the Swiss Maison’s role in shaping the history of motor sports, where every second defines a champion.

Inspired by the Heuer Carrera’s debut in 1963, the TAG Heuer Carrera Chronograph embraces a design ethos of clarity and functionality, traits that made the original a favorite among professional racers. The monochromatic dial is accentuated by bold chronograph counters, an enduring hallmark of precision engineering. This visual balance echoes the watch’s heart—a robust automatic movement, powering its performance with unfailing reliability.

With TAG Heuer’s triumphant return as the Official Timekeeper of Formula 1® in 2025, the TAG Heuer Carrera Chronograph reaffirms the Maison’s deep ties to the sport. This timepiece, with its crisp contrasts and sharp details, continues the tradition of excellence, reminding us that the art of timing is as crucial as the race itself.

Elegance meets precision in the TAG Heuer Carrera Chronograph—a timepiece that celebrates the past, commands the present, and inspires the future.

TAG Heuer Carrera Chronograph
£6,250

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TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing: Racing Reinvented

Speed, precision, and passion converge in the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, limited to just 3,000 pieces worldwide. Designed to embody the thrill of the racetrack, this timepiece blends cutting-edge technology with the audacious spirit of Formula 1®’s most dominant team. Its vibrant blue and red accents mirror the iconic livery of Oracle Red Bull Racing, while its robust quartz movement ensures unflinching reliability under pressure.

As TAG Heuer prepares to resume its role as the Official Timekeeper of Formula 1® in 2025, this chronograph stands as a symbol of the Swiss Maison’s unwavering commitment to innovation and excellence. The precision of its tachymeter scale, coupled with its dynamic design, captures the essence of a sport where milliseconds matter.

From Max Verstappen’s record-shattering laps to the Oracle Red Bull Racing team’s relentless pursuit of victory, this watch embodies the same ethos of fierce drive and performance. Crafted with a striking black DLC-coated case—a first in this collaboration—and paired with a bold blue rubber strap, the watch radiates the fierce energy of the racetrack. Its midnight blue textured dial takes inspiration from the asphalt of legendary circuits, while vibrant yellow accents channel the dynamism of Oracle Red Bull Racing’s iconic branding. The skeletonized hands and the dynamic yellow running seconds hand bring this timepiece to life with a sense of motion and adrenaline.

This chronograph is a testament to innovation, collaboration, and the unyielding drive for greatness. With the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing, time becomes a tool for champions—a reminder that every second is an opportunity to make history.

TAG Heuer Formula 1 Chronograph X Oracle Red Bull Racing
£4,750

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Interested in exploring our full range of TAG Heuer watches? Browse our TAG Heuer collection online at LUNNS.COM or visit Lunn's Jewellers to to speak with one of our TAG Heuer experts.

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