1908
The new face of excellence
Elegant, classic and decidedly contemporary, the 1908 immortalizes Rolex’s age-long daring spirit. Its conception is the result of the brand’s comprehensive in-house expertise and unwavering commitment to excellence.
Inspired by one of the first Rolex watches with a Perpetual rotor, this completely new timepiece opens the Perpetual collection, which reinterprets the traditional wristwatch through the Rolex avant-garde lens. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland.
The 1908 is available in 18ct yellow or white gold, with an intense white or intense black dial, and is distinctive for its slim case.
A classic watch that raises the art of watchmaking to new heights, the 1908 carves out a place for itself as a Rolex imbued with traditional spirit yet exuding modernity, and, in so doing, opens a new path.