From its inception in 1847, Cartier has stood as an emblem of unparalleled luxury and refinement in the world of fine watches and jewellery. Cartier's distinguished heritage began with French visionary Louis-François Cartier, and grew exponentially with the establishment of the Cartier boutique in the prestigious Rue de la Paix, Paris in 1899. The Maison's destiny was further shaped by Louis-François' three grandsons—Louis, Pierre, and Jacques—who transformed their grandfather's vision into the global icon we know today, with a presence in over 120 of the world's most distinguished addresses.
The Parisian Maison earned its distinctive reputation, not only through exceptional craftsmanship, but by revolutionising the world of horology. At the dawn of the 20th century Cartier introduced the Santos de Cartier — a timepiece that would change how we wear watches forever, leading the Maison to be universally revered as popularising the wristwatch.