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Datejust 31
Datejust 31
Datejust 31
Datejust 31

Rolex Datejust 31 Oyster, 31 mm, Oystersteel and white gold
M278274-0035

£9,000.00*All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
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Datejust 31
Datejust 31
Datejust 31
Datejust 31
Reference 278274
Model Case Oyster, 31 mm, Oystersteel and white gold
Bezel Fluted
Water Resistance Waterproof to 100 metres / 330 feet
Movement Perpetual, mechanical, self-winding
Calibre 2236, Manufacture Rolex
Power Reserve Approximately 55 hours
Bracelet Oyster, three-piece solid links
Dial Azzurro blue, floral motif set with diamonds
CertificationSuperlative Chronometer (COSC + Rolex certification after casing)
m278274 0035 modelpage spec landscape 2023
azzurro blue dial white rolesor m278274 0035
Azzurro-blue dial

The floral-motif dials combine three different finishes – sunray, matt and grained. High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

fluted bezel white rolesor m278274 0035
white rolesor white rolesor steel white gold
White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Lunn's are proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.